Search Engine Marketing (SEM) is the overarching term for all measures that can be taken to draw the attention of search engine users to one's own offering.
If a company's offer appears prominently in search results for relevant search queries, it is more likely to be purchased. The various sub-areas of search engine marketing pursue this goal.
A distinction is made between search engine advertising, i.e. placing advertisements in a search engine, and search engine optimization, i.e. optimizing the ranking for a search term.
Search engine marketing is abbreviated as SEM, which in turn stands for Search Engine Marketing. SEM is of great importance for all those who want more traffic to an e-commerce platform or a website.
Search engine marketing describes the attempt to bring a product or service as successfully as possible to the visitor or potential customer via search engines.
This can be classified as follows: