Content Hub

Your marketing isn't working the way you want it to yet? To establish a marketing strategy in the B2B sector, uniqueness is required. We'll show you what's important in a strategic approach to...

Account Based Marketing tips can be found in abundance. We've identified the 4 most important aspects for you and flown in common best practices from ABM experts in America.

Creating relevant content is one thing that matters in content marketing, measuring success is another. But which KPIs are central to this? In the following article, we'll show you which content...

Data work has long been part of B2B marketers' daily bread. You should definitely keep an eye on the data quality, because today it has a decisive influence on the overall success of the company.

To avoid marketing expenses becoming a blind flight, it is crucial to know where the money is going. The ROI of your B2B marketing gives you information about this. We show you how to calculate it.

Customer data is the new gold, they say. But instead of just mindlessly collecting it, you should think carefully about which data you really need from your B2B customers. Our opinion: Less is more -...

If you want to be successful in B2B marketing today, think about your demand generation funnel and analyze the right KPIs. The de-anonymization or identification of your contacts is crucial here.

Digital processes are constantly changing and require regular up-to-date analytics. But how do you develop an integrative B2B Data Strategy that brings your marketing to life? We show you how data...

If the abbreviation KPI still stands for "no precise information" in your B2B marketing, then it's high time to look into better evaluation criteria. We would like to recommend Key Performance...