Benchmark reports, podcasts and webinars on marketing and sales automation in B2B.
For a modern B2B company, a well-functioning online sales department is an important building block for the success of the company. It is not enough to create a website. Instead, you should also know...
A modern, user-friendly website and, above all, its discoverability via search engines is playing an increasingly decisive role for B2B companies. After all, customer acquisition is increasingly...
In the digital age, the acquisition of new customers in the B2B segment largely takes place on online media. The corporate blog is a powerful tool for providing potential customers with important...
The framework and environment for acquiring new customers in the B2B sector has changed completely in recent years. Because modern business partners are increasingly present in online media, a well...
B2B companies are increasingly focusing on the importance of content marketing as part of a successful business strategy. Through content marketing, you provide your target customers with important...
Classic advertising usually falls on deaf ears. Create content that actually interests your potential customers and creates added value. We show you how to create trust and acquire customers in the...
Segmentation divides a set of information carriers (e.g., people with certain characteristics) into groups with one or more characteristics. For example, in email marketing, a segment can be created...
As a rule, companies use this radical pricing policy to drive strong competitors with similar products out of the market. Mostly, this concerns products of different companies, but it can also be...
