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Every interaction of a customer with a company is characterized by emotions. For example, the customer is looking for advice, orientation, or a quick and easy purchase process. Influenced by the...

In order to carry out digitally targeted marketing, a definition of goals and means is necessary. It can often make sense to severely limit the means in order to convey the advertising message in a...

The online survey can be easily created and quickly provide relevant results, for example, through a multiple choice procedure. The prerequisite for this is to identify the right participants.

Marketing Automation is a technology that automatically manages marketing processes and multi-functional campaigns across multiple channels.

Video marketing is carried out on the web, especially in social networks, such as Facebook, Instagram, LinkedIn and Xing - but also on video platforms, here especially YouTube. Videos have been...

It defines what the goal of a campaign should be, with which means and measures this should be achieved, and makes clear demands on controlling. It is embedded in the overall corporate strategy and...

A marketing funnel helps illustrate the buying process of a potential customer from the first contact with a company (e.g. website visit) to the effective purchase.The analogy of the funnel comes...

Neuromarketing attempts to fathom how purchasing decisions are made in order to use these findings to optimize advertising measures using various instruments. The central assumption is that...

An informative or entertaining audio or video podcast can strengthen the bond between the target group and the company and should therefore be considered as a possible advertising medium.Meanwhile,...