Content Hub

Storytelling is particularly suitable for B2B marketing, as purchasing decisions are made more emotionally than rationally.

Gated content can take the form of videos, PDFs, lead magnets, case studies or other forms of content. Essentially, the user must enter his personal details in a form or similar in order to receive...

De-Anonymization of website users plays a major role in online marketing. The big challenge is to convince users who are still unknown to disclose their personal data by means of a form or other...

Duplicate content is usually in the form of text and thus describes text passages (or complete pages) that can be called up under different URLs. In SEO, such duplicate content is not appreciated.

Inbound marketing follows the approach that the customer finds a company or offer on his own and already has an interest in the product or service. In this way, it differs significantly from classic...

OnPage optimization describes the improvement of page content and links of a website. The optimization belongs to search engine optimization ensures that nothing stands in the way of content marketing

The great advantage of Facebook marketing lies in the comparatively simple approach to the appropriate target group and a quick provision of relevant advertising material. In most cases, ...

Search Engine Marketing (SEM) is the overarching term for all measures that can be taken to draw the attention of search engine users to one's own offering.

Google Analytics makes it possible to recognize behavior patterns and improve the SEO performance of your own website. The tracking can be adapted to your own needs and expanded with specific...