Content Hub

With pay-per-click (PPC) advertising, the advertiser pays for each click that a user makes on his ad. Google Ads or Search Engine Advertising (SEA) are one of the best-known forms of pay-per-click...

Instagram Ads can be created in the form of videos and single or multiple photos and posted in Stories. The opportunity here is a harmonious insertion of the ads into the existing environment of a...

A landing page belongs in every online marketing concept and is the target page of selected online marketing campaigns. With such a page, the promises announced in the advertisement or on a social...

The SERP describes the results that a search engine like Google outputs in response to a search query. The order of the search results follows certain rules (algorithms) determined by Google or the...

Search Engine Optimization (SEO) includes all measures to organically increase the presence on search engines (e.g. Google). The hit lists (SERP) are defined by the search engine by an algorithm and...

Lead generation is the process of acquiring potential buyers (leads). A qualitative distinction is useful here, depending on how high the hurdle to the final purchase decision is. This way, sales...

Successful lead nurturing defines in advance which phases there are in the purchase decision and which obstacles a potential customer might perceive before making a purchase, in order to reduce these...

Google Trends is provided by the search engine Google and shows how many search queries were generated for which search term in which period. This allows you to check whether your own online marketing

A CTA is a call to action that aims to get an immediate response from the person who reads or hears it. A call-to-action is a fixed part of online marketing.