Content Hub

Marketing that is aimed directly at the relevant decision-makers in companies and can therefore differ greatly in its structure and strategy from B2C marketing is referred to as B2B marketing.In B2B...

Anyone who has the goal of addressing a clearly defined target group at a specific time benefits from the timely and, above all, appropriate playout of advertisements. In a kind of auction, offers...

The first step in creating a marketing strategy is to analyze the current situation. Accordingly, a rough marketing concept can be created that represents the current, as well as the targeted content...

Ads of the search engine Bing, which can be profitable especially for companies that can identify a part of your target audience as users of Bing.

A Keyword Planner helps to find the appropriate keywords for search engine optimization and Google Ads campaigns. The tool shows which terms are searched for how often, how big the competition is for...

The marketing mix describes the totality of all activities defined to achieve the marketing objectives. It is divided into four areas: Product policy, pricing policy, distribution policy and...

There is a choice of classic ads, but also personalized messages that can be sent directly to suitable contacts.

The goal of keyword research is to find those terms that are often used by the target group and that are suitable as a basis for a content strategy. The monthly search volume (= how often is the term...

This form of advertising is used to disguise, if possible, that it is advertising, so that more people pay attention to the ad.