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A SEO check is the basis for successful SEO marketing. With an SEO check it is analyzed whether the contents of a website are aligned with the target group and keywords with sufficient search volume...

Leads are an important factor for the sales pipeline of your B2B company. If you have a lead system and want to act systematically and controlled with the contacts, a lead scoring model is the best...

A lead is of central importance for a B2B sales department to ensure operational revenue. For this reason, the structured acquisition of new leads in the B2B environment plays a significant role.

Every company is happy about newly generated B2B leads - however, this is not the end of the story. Because only if you rely on clever lead nurturing can you also achieve conversions that ultimately...

The behavior of business customers in the B2B sector has increasingly turned to online media in recent years. Leads are also becoming digital and can be successfully acquired with the right strategy.

Achieving a contract more efficiently is a focus for every company. However, this is often not so easy. To effectively shorten the B2B sales cycle, strategies must be carefully developed.

Personalized email marketing is an elementary component of a well thought-out lead nurturing campaign. Automated email marketing is even easier, more targeted and more efficient.

With a social media strategy, you determine right from the start where exactly you will pursue which goals with which means. With the help of relevant data, you can measure success, optimize based on...

Acquiring new customers through digital channels is becoming increasingly important for B2B businesses. In this context, a lead magnet is a crucial building block within your online strategy to get...