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Personalized marketing aims to understand and optimally serve individual customer needs. To ensure that your B2B communication is not perceived as advertising and is simply ignored, it needs the...

For efficient and successful marketing, it is essential to calculate as accurately as possible. Because only if your sales, profits and losses can be measured exactly, you know whether marketing...

Generating leads primarily isn't just about gaining as many contacts as possible. Rather, it's about attracting the right B2B leads. We will inform you about how to gain profitable B2B leads for your...

The customer journey of each of your potential customers is an individual path with different touchpoints. Lead conversion is achieved when the qualified lead converts to a customer.

With the right B2B lead management, you close the gap between the marketing and sales departments. Starting with the identification of potential customers - i.e. leads - via their contact and supply...

A lead is a known business contact who has expressed interest in the company and its related products and services. There is a cost to the business for generating leads. These costs are also called...

Recurring emails, generating new leads or even contacting prospects - if you work in marketing, you have to deal with many tasks that can easily be automated. The keyword is marketing automation for...

Lead, conversion and sales increase with the help of marketing automation using ELPRO as a case study. A bachelor thesis by Cindy Hameed.

Successful lead generation is an important pillar for future growth for companies in the B2B sector. There are different ways and strategies in the acquisition of new customers, all of which offer...