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During the customer journey, a customer passes through different touchpoints with a company. Examples of a touchpoint include posters, websites, newsletters, trade shows, or a phone call.

A Customer Data Platform is a customer data platform that combines all interactions and activities along the customer journey into standardized customer profiles. Compared to a CRM, a CDP relies...

Customer journey management describes the planning of the various phases that a person undergoes before, during, and after purchasing a product or service.

A purchase is usually the result of a long...

Another change in e-commerce product sales will be the sales channel. "Your customer doesn't think in channels," says Marc Gasser, CEO of Pedalix AG. What is important when considering the points of...

Online business or e-business (electronic business) is the business process involving the exchange of information via the Internet. E-commerce is a part of e-business and focuses on transaction...

A persona is a marketing tool that helps to better understand one's own target group. The persona is described in detail so that everyone in the company has the same understanding of the persona.

Customer Relationship Management (CRM) describes the care and maintenance of customer relationships. A CRM system is usually used to manage customer data efficiently.Customer relationship management...

The customer journey map visualizes all encounters between the customer and the company. By identifying the current and potential points of contact, the customer journey is defined.

Google Analytics Enhanced Ecommerce allows you to send impression, promotion, and sales data with all Google Analytics pageviews and events. Page views to track product impressions and product...