What is Mobile Commerce (mCommerce)?
By now, your website - and online store - should already be accessible on mobile devices, but that doesn't automatically mean your business is ready for mobile commerce. And as eMarketers ' numbers...
Building Marketing & Sales Automation Engines for B2B Tech
Content Hub
Benchmark reports, podcasts and webinars on marketing and sales automation in B2B.
Connection to E-Procurement, Marketplaces and E-Shops
E-procurement has become a common practice in large corporations, but it is also questionable due to the enormous required effort to connect individual interfaces and define delivery conditions. Such...
E-Commerce in B2B versus E-Commerce in B2C
The classic Business-to-Business (B2B) market is defined by business activities between companies. The intermediation of products and services between companies is called Business-to-Business (B2B).
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Cloud-Native, Iaas, Paas und SaaS
Below is a breakdown of the different ways companies are monetizing cloud computing to offer different types of online services to customers.
Product Detail Page (PDP)
We have all read about marketing or customer journey. E-commerce apps also have a unique Customer Journey from clicking on the app and entering the website, to the category listing page, product...