Benchmark reports, podcasts and webinars on marketing and sales automation in B2B.
Many websites are never found despite having the best content. If you rank on page 2 in Google, you are simply not relevant - no matter what secret treasures the site actually has to offer and what...
Articles written by robots today are often so good that you don't even notice that the article was not written by humans. Artificial intelligences work time- and word-efficiently as well as...
Captivating images move and remain in the memory for a long time. That's why they are indispensable for successful B2B marketing. We show you how to win over potential customers with vivid imagery.
Every lead is a potential customer for your business, but in many cases it never closes. But how do you qualify new leads and convince them of your products? We'll show you how to turn your leads...
B2B marketing is in flux and changing perhaps more than ever before. Quick adaptations to new conditions are essential to stay ahead of the competition. That's why it's best to get up to speed on...
In Account Based Marketing (ABM for short) you turn the tables: You first select the companies you want to win as customers and then contact them. The trend from overseas is now also finding more and...
The success of Account Based Marketing depends on how you set up your team. Similar to football, where every position has to be filled optimally and only by working together can the set goals be...
The battle for the best employees on the market has long since ceased to be decided by waiting for random applications. Highly motivated talents choose their future employer, which is why you can...
Account-based marketing is about targeting my ideal customers - not every potential customer on the market. To quote an often-used metaphor: I use the harpoon and fish specifically for fish that fit...
