Marc Gasser

Marc Gasser

Posts by Marc Gasser

MQLs do not work. This is how a qualified pipeline brings marketing and sales together.
MQL vs Qualified Sales Pipeline

MQLs do not work. This is how a qualified pipeline brings marketing and sales together.

26.09.2024 14:51:02 4 min read
AI will destroy Outbound - What can LinkedIn still save?
LinkedIn Automation

AI will destroy Outbound - What can LinkedIn still save?

29.08.2024 05:04:00 4 min read
Conversational chatbots with live data: precise answers along the buyer journey thanks to RAG
Conversational Chatbots & RAG

Conversational chatbots with live data: precise answers along the buyer journey thanks to RAG

15.08.2024 08:45:25 4 min read
Conquering new markets: Inbound-led outbound meets B2B benchmark marketing
Inbound-led Outbound & Benchmark Marketing

Conquering new markets: Inbound-led outbound meets B2B benchmark marketing

01.08.2024 04:00:00 5 min read
The new role of the software product manager: AI, remote teams and APIs
Software Product Management

The new role of the software product manager: AI, remote teams and APIs

18.07.2024 09:11:47 3 min read
The AI use case that really drives revenue
CRM Enrichment Podcast Marketing & Sales Automators

The AI use case that really drives revenue

03.07.2024 15:09:35 4 min read
AI & Automation in B2B Sales
Sales Efficiency Report

AI & Automation in B2B Sales

01.07.2024 15:11:34 4 min read
Sales Automation Canvas
AI

Sales Automation Canvas

19.06.2024 21:37:43 3 min read
Marketing Automation Report 2024: Lead Gen, AI and Automation
Marketing Automation Report 2024

Marketing Automation Report 2024: Lead Gen, AI and Automation

15.03.2024 15:21:02 9 min read
How to keep the conversation going (to identify buying intent)

How to keep the conversation going (to identify buying intent)

04.01.2024 04:00:00 3 min read