A more efficient sales process through AI
In 45 minutes you will learn how to identify new customers and refresh existing relationships: Recognise the crucial 1-3% of your contacts and learn how to nurture the rest automatically with valuable insights to stay top-of-mind.
Our bestseller, now as an exclusive online workshop
An interactive workshop on proven sales strategies, the latest findings from the Marketing Automation Report (n = 385) and AI innovations.
The workshop is designed for business leaders who want to strategically utilize the benefits of automation and AI without getting lost in the complexity of the technology.
Find out how you can automatically find suitable customers and guide them on their path to purchase. The most promising leads are filtered out so that your sales team can focus on the most important prospects.
Start valuable conversations
Automate the first contact and qualify leads through hyper-personalized, valuable conversations.
Prioritize ready-to-buy leads
Identify the most promising contacts by evaluating current data, responses and behavior.
Increase sales efficiency
Qualify non-ready-to-buy leads through increasingly precise, automated engagement with your industry knowledge.
Learn how to build a system that increases your sales and marketing results and gives you a competitive advantage through Artificial Intelligence (AI). Why you should attend:
Activation of leads
Success strategies & AI innovations
Lead Generation 101
Finding bottlenecks and setting priorities
Neutral exchange of experience
Practical guide
How it works
We'll help you create your Sales Automation plan and continuously feed the sales pipeline with qualified leads. Sign up for a workshop and complete the growth quiz to find out what's possible for your B2B business:
Select an online workshop session
We offer a few worskhop sessions per month. Places are limited. Secure your place before it is fully booked.
Fill in the sales automation quiz
After registration, you will receive our sales automation check, invest 5 minutes to get the most out of the workshop.
Get your sales automation plan
After the workshop, you will receive a customised implementation plan including the tried-and-tested checklist.
Workshop Agenda
Dive into proven strategies and the art of converting unknown contacts into new, ready-to-buy customers. The basics for a functioning buyer journey:
Introduction & definitions
An overview of sales automation and the possibilities of constantly filling the sales pipeline with qualified leads.
Proven strategies
How the proven B2B approaches of personal networks, events, and trade fairs can be supported by Google Ads, LinkedIn and AI-driven email sequences.
Identifying bottlenecks
Finding growth levers
Prioritise experiments
Individual roadmaps
What do our customers say?
Companies that promote sustainable business growth and invest in relationship building through Sales Automation.
Extras
Personal follow-up
Once you have digested the insights covered in the workshop, we will schedule a 1:1 meeting to assess the planned activities.
Signed books
You will receive two books. Marc's book on Marketing & Sales Automation and Virginie's WSJ bestseller on LinkedIn strategies.
Checklist & individual implementation plan
After the workshop, you get a checklist and your personalised implementation plan.
Marc Gasser
Founder & CEO, author of Sales & Marketing Automation for B2B Entrepreneurs (2022 Springer Gabler), publisher of Marketing Automation Report
Hi, I'm Marc Gasser - B2B software entrepreneur, lecturer and Innosuisse expert for Sales & Marketing Automation in B2B.
With my M.Sc. in Business Informatics, I am dedicated to the mission of combining automation and the controversial field of Artificial Intelligence (AI) to help B2B companies grow - without high investments in time and resources.
Thanks to my international experience (Sweden, South Korea, Slovenia), I bring a diverse perspective to my work.
My passion for Hike & Fly and my professional work share significant similarities, mainly in terms of the required mindset. In both paragliding and the corporate world, adaptability, continuous learning and relearning, careful planning, effective decision-making and deep passion are essential. I see these parallels as an apt metaphor for the entrepreneurial journey.
I started my entrepreneurial journey at the age of 16 and since then I have advised a large number of medium-sized and international B2B companies. My projects have ranged from CRM integrations to holistic e-commerce solutions along the entire buyer journey. The focus of my work is always on prioritising the key strategies for automating sales and marketing activities in order to achieve the greatest possible output.
Connect with me on LinkedIn and leave me a message - either with "Magenbrot" to share my love for this dessert, or with "MacGyver" if you're a fan of creative solutions. That way I'll know you're from here.