A software company grows on two fronts at once: the market out front, the product behind it. The AI Strategy Lab takes your leadership team to a decision it can act on — in one day. Then we execute: custom software, product and GTM transformation. We do the work, build the system and hand it over. You don't become dependent. You become capable.
The offer
For software companies of 20 to 500 people. Led by Marc and Valentin, with Ivan as lead engineer for technical delivery. No consulting pyramid, no prices on the website: fixed price, set in a 30-minute scoping call.
For founders, CEOs and boards
Leadership transformation, not agent management: in one day, from diverging assessments to three robust AI bets, three deliberate stops and a 90-day plan with owners and metrics.
Product & GTM
Decision lab first (diagnosis, decision, plan), then the execution track: a six-week product sprint or a 100-day GTM transformation along the 12-lever framework of the AI GTM Lab, installed by us.
Hands-on
One to two days on the real material: your board, your backlog, your CRM, your repo. Every workshop ends with a decision and a plan, not a slide deck.
Two fronts, one principle
Scattered knowledge, half-finished specs and the fear of data leaving the building slow your product team down. We build custom software and coding agents inside your perimeter: Coach Aven, the coding agent in your Slack, opens pull requests; your developers review and merge. Sovereignty is built in: Swiss and EU hosting, audit trail.
Two products
Two independent products, two clear roles. More from the ecosystem: marcgasser.com · AI GTM Lab · teklens.ai · Coach Aven.
Coach Aven
Coach Aven is the coding agent in your Slack, built by Pedalix. It reads your GitHub, answers questions in the thread and opens pull requests. Your developers review and merge.
Teklens is the AI Product Manager for software teams: the Jira companion that knows the code behind every product decision.
Pedalix was instrumental in bringing United Security Providers' in-house expertise to the outside world and enriching our CRM data.
Working with Marc and Valentin was highly professional at every point and a lot of fun. I can recommend Pedalix to other companies looking for innovative B2B go-to-market paths.
Pedalix helped us grow with best practices and an effective execution plan. Working with them had an ROI in less than 2 months!
30 minutes with a founder — no slides, no sales rep. You don't become dependent. You become capable.
