Services

Custom software and AI transformation, with handover.

A software company grows on two fronts at once: the market out front, the product behind it. We take your leadership team to a decision, then execute on both sides. We do the work, build the system and hand it over.

Trusted by software teams and enterprises

Software & AI

Axon Vibe
Skribble
Emporix
Embedl
Createq

Scale-ups & enterprise

Siemens Healthineers
DHL
Raiffeisen Schweiz
United Security Providers
Axel Springer Corporate Solutions

Sales trainers & growth consultants who work with us

Scale Up
USA Launching Pad
SFF
Peakora
Salesplaybook
Venturize

Three ways in

AI Strategy Lab, packages, workshops

For software companies of 20 to 500 people: founders, CEOs and boards first, then CTOs, CPOs, CROs and CMOs in delivery. Led by Marc and Valentin; Ivan leads as lead engineer.

Executive offer

AI Strategy Lab

Leadership transformation in one day: three robust AI bets, three deliberate stops, owners, metrics and a 90-day plan. For CEOs, executive teams and boards.

  • 1 day, ideally 6 to 12 participants
  • Decision pack and governance map
  • No prior AI knowledge required
More on the AI Strategy Lab

Delivery

Packages for product and GTM

Decision lab first, then the execution track: a six-week product sprint or a 100-day GTM transformation along the 12-lever framework of the AI GTM Lab, installed by us. Handover instead of a retainer.

  • First result after five working days
  • Fixed price after a 30-minute scoping call
  • On the real backlog, CRM and repo
View the packages

Hands-on

Workshops

One to two days on the real material, from the boardroom to the repo. Leadership, product, GTM and engineering. Every workshop ends with a decision and a plan.

  • About ten working days of lead time
  • In German or English
  • Working code instead of slideware in the engineering format
View the workshops

Reviews from our customers

Pedalix was instrumental in bringing United Security Providers' in-house expertise to the outside world and enriching our CRM data. The ability to not only reach our audience but continuously engage in valuable dialogue has substantially strengthened our market presence.
Yves-Alain Gueggi
Yves-Alain Gueggi
CEO, United Security Providers
Working with Marc and Valentin was highly professional at every point and a lot of fun. I can recommend Pedalix to other companies looking for innovative ways in B2B marketing.
Eberhardt Weber
Eberhardt Weber
Founder & CEO, Emporix
With Pedalix we found a way to engage with a large number of B2B companies. We can now proactively share our expertise, position ourselves and lay the groundwork for future business relationships.
Reto Baumgartner
Reto Baumgartner
CEO, MySign

FAQ

Frequently asked questions

What does Pedalix do?
Pedalix is the custom software and AI transformation company in Zurich. The executive offer is the AI Strategy Lab: leadership transformation in one day. Plus packages and workshops for product and GTM: decision lab first, then execution track, with handover.
Are you an agency or a consultancy?
Neither. Pedalix is an operator studio in Zurich: we have founded, scaled and sold software companies ourselves. An agency does the work and keeps the knowledge. We do the work, build the system and hand it over. You don't become dependent. You become capable.
What does Get Multiplayer mean?
Get Multiplayer means a goal-oriented system of humans and AI agents. Humans set goals, make decisions and own the outcomes. AI agents prepare, execute repeatable work and multiply delivery.
How do you relate to the AI GTM Lab?
The 12-lever framework with the four phases DECODE, SHAPE, AMPLIFY and EVOLVE belongs to the AI GTM Lab (gtm.science). Pedalix installs it inside your company: on your CRM, your stack, your bottleneck.
Do the systems stay with us when you leave?
Yes. We execute until the system runs without us, then hand it over to your team, documented and validated in operation. No retainer that keeps you dependent.
Who is Pedalix for?
For software companies with 20 to 500 people whose product works and whose market is there. Leadership first: founders, CEOs, boards. In delivery: CTOs and CPOs on the product side, CROs and CMOs on the GTM side, plus boards and investors for assessments.
How much does it cost?
We don't publish prices on the website. The model is fixed nonetheless: the scope is on the offer pages, we fix the price in a 30-minute scoping call and confirm it in writing. No line items appearing later.

Tell us where your bottleneck is.

30 minutes with a founder — no slides, no sales rep. Founder to founder.