287 articles across 5 content clusters on B2B software, AI and GTM.
Pillar 1 · B2B software & AI
B2B Software & AI: The Machine for Software Founders
How B2B software firms turn AI from demo into revenue — a product machine and a GTM machine, in one loop.
Pillar 2 · Product positioning
Product positioning for B2B software
From ICP to messaging to one-liner — the strategic base before any channel scales.
Pillar 3 · GTM engineering & product marketing
GTM engineering and product marketing
Operative marketing and sales motion: prospecting, nurturing, automation, reporting — built as one machine.
Pillar 4 · Vibe coding
Vibe coding for founders and engineering leaders
Coding agents like Coach Aven in the loop — how founders ship AI-native without a 20-engineer team.
Pillar 5 · AI product management
AI Product Management: The PM as Signal Curator
From PRD author to curator: discovery, roadmap, and guardrails in the AI-native product team.
More articles
Not yet clustered
74 articles still to be mapped to a pillar. Page 1 of 7.
404 Error Page: Turn a Dead End Into an Opportunity
A custom 404 error page is more than a technical fix. It's a critical touchpoint to guide lost users, reduce frustration, and reinforce your brand.
OKRs - the Trend from Overseas for Better Team Performance
With OKRs your teams will find a better focus and work more autonomously at the same time. Here you can find out everything you need to know about the trend from overseas and how you can establish OKR in your company.
9 Tips for an Online Marketing Concept
For B2B companies it is often difficult to build an online presence because of the lack of clear instructions. We show you how to develop an online marketing concept that fits your B2B business.
To a Successful Content Marketing Strategy in 5 Steps
Qualitative content ensures satisfied users and customers. However, the majority of written B2B articles are never seen by the target group. We show you the way to a successful content marketing strategy.
The Social Media Marketing Guide for B2B Companies
Social networks have become an important tool for many B2B companies to increase their reach and attract potential new customers. Sharing valuable content and nurturing customer relationships can be key building blocks on the road to success.
10 B2B Cold Email Templates That Convert
Cold emails have a bad reputation - they're pushy, annoying, and often completely irrelevant to the recipient. But it can work, and we will show you how.
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10 Steps to an Efficient B2B Sales Funnel
A well-filled and smoothly functioning B2B sales funnel is the basis for a sustainable B2B company. We show you how to turn your sales funnel into an efficient tool for marketing and sales.
12 Tips for Social Selling on LinkedIn
Learn here what you need to know about LinkedIn and Co. and secure additional income with social selling!
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6 Tips for Winning New Customers Digitally in B2B
With an online blog full of relevant content and distribution through the right channels, digital leads can be converted into paying B2B customers.
6 Tips to Successfully Generate Sales Leads
Visited the website, did some research, got curious - and signed up for the newsletter: This is what the path of a potential customer might look like.
KPI Examples for B2B - These Are the Most Important Measurements
Digitalization opens up enormous potential: While analog marketing measures were difficult to measure in terms of efficiency, very concrete KPIs can be analyzed in online marketing - and without large investments or long-term commitment.
More Effective B2B Content Marketing Thanks to an Editorial Plan
Content marketing is the most effective way of addressing target groups in the B2B sector and needs a plan.